{"id":9454,"date":"2021-07-10T21:28:13","date_gmt":"2021-07-10T19:28:13","guid":{"rendered":"https:\/\/www.essenburgh.com\/influence-as-a-leader-learning-from-brain-science\/"},"modified":"2021-07-10T21:28:13","modified_gmt":"2021-07-10T19:28:13","slug":"influence-as-a-leader-learning-from-brain-science","status":"publish","type":"post","link":"https:\/\/www.essenburgh.com\/en\/influence-as-a-leader-learning-from-brain-science\/","title":{"rendered":"Influence as a leader? Learning from brain science"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2><strong><span style=\"color: #e1b02a\" data-contrast=\"auto\">Influence as a leader? Learning from brain science<\/span><\/strong><\/h2>\n<p><b><span data-contrast=\"auto\">How <\/span><span data-contrast=\"auto\">do you get as a <\/span><span data-contrast=\"auto\">leader <\/span><span data-contrast=\"auto\">more <\/span><span data-contrast=\"auto\">influence <\/span><span data-contrast=\"auto\">on people and situations<\/span><span data-contrast=\"auto\">? <\/span><span data-contrast=\"auto\">Brain science offers valuable tools. <\/span> <\/b><\/p>\n<p><b><span data-contrast=\"auto\">Because the human brain is fascinating. And work<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">  sometimes surprisingly different than we think. A<\/span><span data-contrast=\"auto\">If you know how we humans think and act, you will be more successful in influencing us. <\/span><span data-contrast=\"auto\"><span data-contrast=\"auto\"> influence. <\/span><span data-contrast=\"auto\">Nothing wrong with that, provided you do it ethically. <\/span><span data-contrast=\"auto\">We'd like to give you a crash course<\/span><span data-contrast=\"auto\">.<\/span><\/span><\/b><\/p>\n<p><!--more--><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.2\" data-fontsize=\"40\" data-lineheight=\"48px\"><strong><br \/>\n  <span data-contrast=\"auto\">The power of influence: 4 <\/span><br \/>\n<\/strong><strong><br \/>\n  <span data-contrast=\"auto\">processes<\/span><br \/>\n<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Do you want to have more influence as a leader? The power of influence  <\/span><span data-contrast=\"auto\">is related to the following four processes:<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Bias: Your bias<\/h4>\n<p><span data-contrast=\"auto\">You probably recognize it: as soon as you shake someone's hand <\/span><span data-contrast=\"auto\">shu<\/span><span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">you'll know whether or not you can get along with this person. Your judgment is made in seconds.  <\/span><span data-contrast=\"auto\">You're not the only one. <\/span><span data-contrast=\"auto\">Because if <\/span><span data-contrast=\"auto\">da<\/span><span data-contrast=\"auto\">it's right or wrong, w<\/span><span data-contrast=\"auto\">I ndeed, I<\/span><span data-contrast=\"auto\">every<\/span><span data-contrast=\"auto\"> human being <\/span><span data-contrast=\"auto\">has prejudices. <\/span><span data-contrast=\"auto\">And everyone is influenced by their own prejudices.<\/span><span data-contrast=\"auto\">  That last one is an interesting one. Because if you let yourself be led by your prejudices, it can be detrimental in your relationship with the other person.  <\/span><span data-contrast=\"auto\">That can come at the expense of your influence as a leader.  <\/span><span data-contrast=\"auto\">So ask yourself:  <\/span><span data-contrast=\"auto\">Why do I have this bias? K<\/span><span data-contrast=\"auto\">lop <\/span><span data-contrast=\"auto\">that<\/span><span data-contrast=\"auto\">? And how can I still influence it?<\/span> <span data-contrast=\"auto\">Have you got that straight? <\/span><span data-contrast=\"auto\">Then <\/span><span data-contrast=\"auto\">it can help you increase your influence.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Elementary processes (often unconscious)<\/h4>\n<p><span data-contrast=\"auto\">Why do I think the way I do? And why d<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">do I do things the way I do them? <\/span><span data-contrast=\"auto\">That has <\/span><span data-contrast=\"auto\"><span data-contrast=\"auto\"> to do with the values you were taught at home.<\/span> <span data-contrast=\"auto\">You often discover these elementary processes in yourself and in a team when a new employee arrives. <\/span><\/span> <span data-contrast=\"auto\">Because then you have to explain to that employee why you do what you do. It makes you think<\/span> <span data-contrast=\"auto\"> and to self-reflect<\/span><span data-contrast=\"auto\">. <\/span> <\/p>\n<p><span data-contrast=\"auto\">An example: I was raised a Christian. We were allowed on Sunday  <\/span><span data-contrast=\"auto\">nothing<\/span><span data-contrast=\"auto\">  buy. My husband<\/span><span data-contrast=\"auto\">who is<\/span><span data-contrast=\"auto\"> Roman Catholic <\/span><span data-contrast=\"auto\">is <\/span><span data-contrast=\"auto\">who was raised Roman Catholic<\/span><span data-contrast=\"auto\">was allowed to do so.<\/span><span data-contrast=\"auto\"> When we were first <\/span><span data-contrast=\"auto\">together <\/span> <span data-contrast=\"auto\">when we went on holiday, I bought two baguettes on Saturday. My husband understood  <\/span><span data-contrast=\"auto\">There<\/span><span data-contrast=\"auto\">  no part of<\/span><span data-contrast=\"auto\">.  <\/span><span data-contrast=\"auto\">W<\/span><span data-contrast=\"auto\">Why did we have to eat stale bread on Sunday?  <\/span><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\">  went<\/span><span data-contrast=\"auto\">  then think to myself, why am I doing it this way?  <\/span><span data-contrast=\"auto\">You find out by entering into relationships with others and being open to<\/span><span data-contrast=\"auto\">  them.  <\/span><span data-contrast=\"auto\">If you  <\/span><span data-contrast=\"auto\">as a leader in<\/span><span data-contrast=\"auto\">z<\/span><span data-contrast=\"auto\">insight into your own elementary processes,  <\/span><span data-contrast=\"auto\">then you can figure out how best to influence someone,  <\/span><span data-contrast=\"auto\">with integrity and  <\/span><span data-contrast=\"auto\">in line with that person's values.  <\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Cognitive processes: influencing your prejudices<\/h4>\n<p><span data-contrast=\"auto\">Like I said, everyone has prejudices. The best are the studies of diversity in the Netherlands. We all shout that we are so tolerant, but in reality the situation is different. It is therefore logical that you too, as a leader, have prejudices.  <\/span><span data-contrast=\"auto\">If you are aware of this and if you know what fuels your own prejudices, you can try to influence them. <\/span><span data-contrast=\"auto\">prejudices, then you can try to influence them. <\/span>  <i><\/i><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Motivational processes (what can I get out of it?)<\/h4>\n<p><span data-contrast=\"auto\">Why do I act the way I do? Why do I have the motivation for anything? And what does that mean  <\/span><span data-contrast=\"auto\">for my position now and in the longer term? <\/span><span data-contrast=\"auto\">The other person's ambition immediately does something to the mutual relationship.<\/span><span data-contrast=\"auto\"> Ambition can be threatening, for example if you fear that the other person has missed out.<\/span><span data-contrast=\"auto\">nt<\/span><span data-contrast=\"auto\">  on your job. This may adversely affect adhesion.  <\/span><span data-contrast=\"auto\">For example, you're going to share less information with this person, for fear of the competition. Conversely, it may also be the case that the other person \u2013 for example, an employee \u2013 has no ambitions.<\/span><span data-contrast=\"auto\">ef<\/span><span data-contrast=\"auto\">when you'd like him to have those ambitions.  <\/span><span data-contrast=\"auto\">Then maybe it's a good thing  <\/span><span data-contrast=\"auto\">at<\/span><span data-contrast=\"auto\">  realize that there are people who  <\/span><span data-contrast=\"auto\">don't have that much ambition and  <\/span><span data-contrast=\"auto\">would find it more enjoyable to hear from another  <\/span><span data-contrast=\"auto\">at<\/span><span data-contrast=\"auto\">  tell them what to do.  <\/span><span data-contrast=\"auto\">M<\/span><span data-contrast=\"auto\">spike<\/span><span data-contrast=\"auto\">  there could also be a certain blockage<\/span><span data-contrast=\"auto\">  that  <\/span><span data-contrast=\"auto\">the  <\/span><span data-contrast=\"auto\">other<\/span><span data-contrast=\"auto\">  is preventing the ambition  <\/span><span data-contrast=\"auto\">at<\/span><span data-contrast=\"auto\">  wish to live up to<\/span><span data-contrast=\"auto\">.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.2\" data-fontsize=\"40\" data-lineheight=\"48px\"><strong><br \/>\n  <span data-contrast=\"auto\">6 <\/span><br \/>\n<\/strong><strong><br \/>\n  <span data-contrast=\"auto\">elements of<\/span><br \/>\n<\/strong><strong><br \/>\n  <span data-contrast=\"auto\"> influence<\/span><br \/>\n<\/strong><\/h3>\n<p><span data-contrast=\"auto\">As a leader, do you want to have more influence on people and situations? Then you can use the following techniques<\/span><span data-contrast=\"auto\">. You are not manipulating anything by doing this, you are simply using the knowledge from brain science:<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Sensory stimulation<\/h4>\n<p><span data-contrast=\"auto\">The basis of our judgment of someone is sensory stimulation. What does someone look like? How does someone speak? What does someone smell like?  <\/span><span data-contrast=\"auto\">So pay attention to that in the relationship with others.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Nudging: a friendly nudge in the right direction<\/h4>\n<p><span data-contrast=\"auto\">You want to get something done? Then it helps if you make the decision process as easy as possible for people<\/span> <span data-contrast=\"auto\"> by giving them a friendly nudge<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">This is called nudging. <\/span><span data-contrast=\"auto\">Making a decision is difficult because <\/span><span data-contrast=\"auto\">you<\/span><span data-contrast=\"auto\"> have to make a choice<\/span><span data-contrast=\"auto\"> e<\/span><span data-contrast=\"auto\">nd that always goes hand in hand with <\/span><span data-contrast=\"auto\"><\/span> <span data-contrast=\"auto\">loss of something. The trick is to make the advantage as big as possible and the loss as small as possible.  <\/span><span data-contrast=\"auto\">Take the energy transition.  <\/span><span data-contrast=\"auto\">Just saying: we have to get rid of the gas, is far too big for people. It's only logical that this will meet with a lot of resistance.  <\/span><span data-contrast=\"auto\">The government could also decide to<\/span> <span data-contrast=\"auto\">the purchase of <\/span><span data-contrast=\"auto\">for example <\/span><span data-contrast=\"auto\">an electric hotplate<\/span><span data-contrast=\"auto\"> subsidize<\/span><span data-contrast=\"auto\">so that it costs a maximum of 500 euros<\/span><span data-contrast=\"auto\">ost<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">Or <\/span><span data-contrast=\"auto\">to only build houses without gas connections and with a heat pump.<\/span><span data-contrast=\"auto\"> That makes the decision easier.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Social coordination<\/h4>\n<p><span data-contrast=\"auto\">Each person exhibits more coordinated behavior in the presence of another.  <\/span><span data-contrast=\"auto\">When the parents are standing along the line, you try harder to play football. And if  <\/span><span data-contrast=\"auto\">someone in the department starts grumbling, then the rest of them start grumbling too.  <\/span><span data-contrast=\"auto\">It is therefore important that you set a good example as a manager.  <\/span><\/p>\n<p><span data-contrast=\"auto\">Think about the behaviour you would like to see in <\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">team and <\/span><span data-contrast=\"auto\">set a good example<\/span><span data-contrast=\"auto\">. This is how you work on  <\/span><span data-contrast=\"auto\">social<\/span><span data-contrast=\"auto\"> engineering.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Social engineering<\/h4>\n<p><span data-contrast=\"auto\">How do you get your team to solve a problem on their own?  <\/span><span data-contrast=\"auto\">If there is a problem, then  <\/span><span data-contrast=\"auto\">the first person employees look to is their supervisor. As a manager you are then tempted to  <\/span><span data-contrast=\"auto\">get involved. After all, you feel responsible. Often it's better not to say anything. You will see that employees will then solve the problem themselves.  <\/span><span data-contrast=\"auto\">Just let it go.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Setting group targets<\/h4>\n<p><span data-contrast=\"auto\">Do you want to make employees of a team jointly responsible? And would you like to go for it together? Set group goals. What do we want to achieve together? This ensures that every employee will embrace and pursue these goals.<\/span><span data-contrast=\"auto\">  These goals should be acceptable and realistic. Important: evaluate and adjust in time, so that the goals remain alive.  <\/span><\/p>\n<h4>Body Language<\/h4>\n<p><span data-contrast=\"auto\">Your body language should match what you are saying. It is important that you are aware of this, both in yourself and in others. What your body emits is usually the truth. Like  <\/span><span data-contrast=\"auto\">you can read <\/span><span data-contrast=\"auto\">body language of your teammates well<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\"> read and interpret<\/span><span data-contrast=\"auto\">then <\/span><span data-contrast=\"auto\">it's very valuable.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Self-aware emotion<\/h4>\n<p><span data-contrast=\"auto\">Deal with your emotions consciously. <\/span><span data-contrast=\"auto\">Are you angry<\/span><span data-contrast=\"auto\"> or happy<\/span><span data-contrast=\"auto\">? Then decide for yourself how you want that anger  <\/span><span data-contrast=\"auto\">or happiness  <\/span><span data-contrast=\"auto\">commitment. Are you going to let yourself go or d<\/span><span data-contrast=\"auto\">o<\/span><span data-contrast=\"auto\">are you taking a step back? It depends on the situation and the goal you want to achieve.<\/span><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.3\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Adhesion<\/h4>\n<p><span data-contrast=\"auto\">Good to know: people<\/span><span data-contrast=\"auto\">and people are attached to people and stuff. <\/span><span data-contrast=\"auto\">So <\/span> <span data-contrast=\"auto\">you're scrapping the company car? Or is a good colleague leaving? Then prepare yourself well.<\/span> <span data-contrast=\"auto\"> Have a conversation with the employees. <\/span><span data-contrast=\"auto\">And discuss<\/span><span data-contrast=\"auto\">in that second case,<\/span><span data-contrast=\"auto\">  how you're going to handle this colleague's departure together. Informal contact  <\/span><span data-contrast=\"auto\">with employees <\/span><span data-contrast=\"auto\">is very important. <\/span><span data-contrast=\"auto\">Have a listening ear.<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to know more about <\/span><span data-contrast=\"auto\">value-creating<\/span><span data-contrast=\"auto\">  leadership? Then download the  <\/span><span data-contrast=\"auto\">ebook<\/span><span data-contrast=\"auto\"> Leadership in the Economy of Value.<\/span><span data-ccp-props=\"\"> Or <span style=\"color: #558f76\"><a style=\"color: #558f76\" href=\"https:\/\/www.essenburgh.com\/nl\/leiderschap\" target=\"_blank\" rel=\"noopener\">click here<\/a><\/span> for our leadership training courses.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influence as a leader? Learning from brain science How do  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":7681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-9454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influence as a leader? Learning from brain science<\/title>\n<meta name=\"description\" content=\"How do you as a leader gain more influence over people and situations? Brain science offers valuable tools. 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